The world market for gyms and health and fitness clubs is estimated to reach more than 100 billion dollars. The sector has maintained steady growth even during the latest economic downturns. This is reflected in the growth of the world market for exercise and fitness equipment. The centers and clubs represent a local business, and there are no major players in the industry that command more than five percent of the market share.
The muscle-activating shoe increases the time that muscles are engaged in every step taken. The toe cap has a material with a middle density that helps maintain speed, and pace while it improves stability. It also increases muscle activation and hamstring muscle stimulation combined with the overall pressure loading rate of 25 percent permitting to combine fashion, with functionality and exercise. Marcia created her company under the brand name Fitflop in 2006.
The business has only just begun to expand and whereas Marcia never pretended she would compete with health clubs, she is contributing to setting a new trend for consumer goods. The combination of the arts and fashion was already a well-established trend, adding exercise and health to it makes it a combination that represents a new business model.
健身房和健身俱乐部的全球市场预计将达到超过1000亿美元。即使在最新的经济下滑期间，该行业仍保持着稳定增长。这一点体现在全球运动和健身设备市场的增长上。这些中心和俱乐部代表了当地的企业，行业中没有一家主要参与者能够占据超过市场份额的5%。
这款肌肉激活鞋增加了每一步中肌肉参与的时间。鞋头带有一种中等密度的材料，有助于保持速度和节奏，同时提高稳定性。它还增加了肌肉激活和腿筋肌肉刺激，结合25%的总体压力负荷率，允许将时尚、实用性和锻炼结合起来。马西娅（Marcia）于2006年创立了自己的品牌Fitflop。
该企业才刚刚开始扩张，马西娅从未声称要与健身俱乐部竞争，她正在为消费品设定一种新趋势。艺术和时尚的结合已经是一个成熟的趋势，而加入锻炼和健康使它成为一种新的商业模式的结合。
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